On-site advertising can entertain, delight and intrigue passengers and deliver airports extra revenue, writes Steve Cox, marketing director at JCDecaux Airport.
Interbrand Germany’s managing director, Nina Oswald, considers five trends she believes will help make airports destinations in their own right and revolutionise the airport travel retail experience.
Dr Richard Plenty and Terri Morrissey provide their thoughts on: Investing in your organisation.
Copenhagen Airport is asking travellers to send in suggestions on which shops, restaurants and other facilities should be part of the airport of the future. This is done via a new crowdsourcing portal "CPH Ideas", where people are encouraged to submit their ideas.
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers’ market?
Charles Hugill takes a closer look at the current trends and innovation in the global airport advertising market.
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market?
SimpliFlying CEO, Shashank Nigam, reflects on how social media, online engagement and other initiatives are helping airports communicate with local communities.
Brad McAllister considers how airports can solve business issues and satisfy key stakeholder needs by leveraging contemporary technology to do more with less.
They may not quite be super heroes, but airport mascots are growing in number and popularity as gateways look at increasingly innovative ways of communicating with the public, writes Robin Stone.
