How do you create an innovative brand experience for growing airports? Big Vision’s founder and CEO, Joe Quinn, provides some thoughts and reflects on the successful rebranding of Orlando Sanford International Airport.
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Doug Kuelpman, president and CEO of ADK Consulting & Executive Search, considers some of the marketing challenges and opportunities faced by airports when it comes to attracting, recruiting and keeping top talent.
Dubai International Airport and London City Airport tell us more about their new brand identities and the motivation behind their decisions.
Hollywood Burbank Airport’s Nerissa Sugars explains how winning ACI-NA’s prestigious 2018 Peggy G Hereford Award has shown the value of formulating a strategic marketing and communications plan.
London City Airport’s social media manager, Danielle Kirkby, discusses how social media has become a key communication and customer service tool for her gateway.
On-site advertising can entertain, delight and intrigue passengers and deliver airports extra revenue, writes Steve Cox, marketing director at JCDecaux Airport.
Interbrand Germany’s managing director, Nina Oswald, considers five trends she believes will help make airports destinations in their own right and revolutionise the airport travel retail experience.
Dr Richard Plenty and Terri Morrissey provide their thoughts on: Investing in your organisation.
Copenhagen Airport is asking travellers to send in suggestions on which shops, restaurants and other facilities should be part of the airport of the future. This is done via a new crowdsourcing portal "CPH Ideas", where people are encouraged to submit their ideas.
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers’ market?
