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MARKETING & COMMUNICATIONS

Thursday, 22 May 2014 |

Marvellous mascots

They may not quite be super heroes, but airport mascots are growing in number and popularity as gateways look at increasingly innovative ways of communicating with the public, writes Robin Stone.

Sunday, 27 April 2014 |

Brand evolution

Airport World discovers that the Vantage Airport Group rebrand capitalises on the global view of Vancouver International Airport’s investment partner.

Sunday, 06 April 2014 |

Spotlight on Gatwick’s Rebrand

Today’s airport business and the modern multi-channel environment that we live in allow airports to collaborate effectively with passengers and potential passengers on brand strategies.

Thursday, 13 March 2014 |

Adding value

Why do airports need a brand? George Karamanos considers the importance of branding and the impact it can have on a gateway’s image.

Sunday, 19 January 2014 |

AIRPORT MARKETING EXCHANGE - SCALING NEW HEIGHTS

SimpliFlying’s David McMullen and Shubhodeep Pal discuss the rise of airport investment in social media.

Thursday, 12 December 2013 |

Don't worry, be happy!

Stuart Bowden discovers more about Frankfurt Airport’s innovative ‘Great to Have You Here’ customer service programme.

Thursday, 07 November 2013 |

Thinking differently - Warsaw Chopin

In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.

Thursday, 03 October 2013 |

Concessions news: The buying game

Airport World reviews some of the latest retail and F&B projects and developments across the globe.

Tuesday, 01 October 2013 |

AIRPORT MARKETING EXCHANGE - THINKING DIFFERENTLY

David McMullen and Shubhodeep Pal discuss marketing innovation in the ageof the connected traveller.

Thursday, 26 September 2013 |

Going places?

ASM’s David Stroud contemplates the dawn of a new, more sophisticated era for route development that increasingly involves the use of social media.

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