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MARKETING & COMMUNICATIONS

Thursday, 22 August 2013 |

Shopping list

Out of the box thinking is required to respond to changing commercial dynamics and new opportunities created by the evolving design of airport terminals, writes Alex Avery.

More than just results

Dr Richard Plenty and Terri Morrissey reflect on key skills and competencies required by today’s airport leaders.

Sunday, 02 June 2013 |

Smart thinking

Airport World reviews SITA’s Flying Into The Future report on IT innovation in the air transport industry.

Sunday, 19 May 2013 |

Being social

Marc Ellams, head of passenger communications at Heathrow, talks to Steven Thompson about the gateway’s approach to social media.

Friday, 19 April 2013 |

Quality hunter

Steven Thompson discovers that communicating with customers is key for Helsinki Airport as it aims to enhance its facilities and increase its appeal.

Thursday, 04 April 2013 |

Time for a re-think?

Exambela Consulting’s David Feldman argues that airport leaders may need to adapt business strategies to concentrate more on the mid-term for their gateways to thrive in an age of uncertainty.

Wednesday, 09 January 2013 |

Attention grabbers: The latest trends in airport advertising

Sponsorship, going interactive and digital signage are some of the hottest new trends in airport advertising, writes Steven Thompson.

Friday, 04 January 2013 |

On cloud 10: Toronto Pearson's airport rebrand and American Express sponsorship

Sergio Pulla discusses Toronto Pearson’s rebrand and its pioneering sponsorship package with American Express.

Tuesday, 01 January 2013 |

Changing faces

Joe Bates discovers more about the leadership challenges facing airports as the industry moves forward, business models evolve and the current generation of bosses begin to retire.

Friday, 26 October 2012 |

Route to success: 'Airport route development marketing is crucial'

An airport’s route development-focused marketing efforts are crucial to its success and the potential future prosperity of the communities they serve, writes Tony Griffin.

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