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MARKETING & COMMUNICATIONS

Wednesday, 10 October 2012 |

Great expectations

How do airports manage growing customer service expectations? Joanne Paternoster investigates.

Monday, 08 October 2012 |

The backbone of marketing

Understanding passenger profiles can play a key role in an airport’s success, writes George Karamanos, Abu Dhabi Airport Company’s vice president of corporate marketing and communications.

Friday, 05 October 2012 |

Welcome back

Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.

Wednesday, 03 October 2012 |

Shaping opinions

ACI World’s director of communications and events, Cheryl Marcell, reflects on the importance of good marketing and communication.

Monday, 24 September 2012 |

Restroom revolution

Customer satisfaction surveys show that clean, user-friendly toilets are important to passengers and send out a positive message about an airport, writes Carrie Bly.

Friday, 21 September 2012 |

Daring to be different

Scoot CEO, Campbell Wilson, talks to Joe Bates about the new Singapore-based carrier’s ambitions, brand development  and communication skills.

Monday, 10 September 2012 |

Listening and learning

Airports have embraced social media with gusto in 2012. Joe Bates reviews some of the latest trends and developments.

Friday, 07 September 2012 |

More than just a logo

Cassidy Morgan, Interbrand’s CEO for Central and Eastern Europe provides the final word  on airport brands.
Friday, 07 September 2012 |

All in a brand

Can a brand make an airport stand out from the crowd? Joe Bates talks to a handful of brand experts to find out their thoughts.

Tuesday, 04 September 2012 |

Art of communication

Benet Wilson finds out more about the award winning marketing and communication initiatives of North American airports.

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