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Wednesday, 09 January 2013 |

Attention grabbers: The latest trends in airport advertising

Sponsorship, going interactive and digital signage are some of the hottest new trends in airport advertising, writes Steven Thompson.

Friday, 04 January 2013 |

On cloud 10: Toronto Pearson's airport rebrand and American Express sponsorship

Sergio Pulla discusses Toronto Pearson’s rebrand and its pioneering sponsorship package with American Express.

Tuesday, 01 January 2013 |

Changing faces

Joe Bates discovers more about the leadership challenges facing airports as the industry moves forward, business models evolve and the current generation of bosses begin to retire.

Friday, 26 October 2012 |

Route to success: 'Airport route development marketing is crucial'

An airport’s route development-focused marketing efforts are crucial to its success and the potential future prosperity of the communities they serve, writes Tony Griffin.

Wednesday, 10 October 2012 |

Great expectations

How do airports manage growing customer service expectations? Joanne Paternoster investigates.

Monday, 08 October 2012 |

The backbone of marketing

Understanding passenger profiles can play a key role in an airport’s success, writes George Karamanos, Abu Dhabi Airport Company’s vice president of corporate marketing and communications.

Friday, 05 October 2012 |

Welcome back

Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.

Wednesday, 03 October 2012 |

Shaping opinions

ACI World’s director of communications and events, Cheryl Marcell, reflects on the importance of good marketing and communication.

Monday, 24 September 2012 |

Restroom revolution

Customer satisfaction surveys show that clean, user-friendly toilets are important to passengers and send out a positive message about an airport, writes Carrie Bly.

Friday, 21 September 2012 |

Daring to be different

Scoot CEO, Campbell Wilson, talks to Joe Bates about the new Singapore-based carrier’s ambitions, brand development  and communication skills.

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