Understanding passenger profiles can play a key role in an airport’s success, writes George Karamanos, Abu Dhabi Airport Company’s vice president of corporate marketing and communications.
Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.
ACI World’s director of communications and events, Cheryl Marcell, reflects on the importance of good marketing and communication.
Customer satisfaction surveys show that clean, user-friendly toilets are important to passengers and send out a positive message about an airport, writes Carrie Bly.
Scoot CEO, Campbell Wilson, talks to Joe Bates about the new Singapore-based carrier’s ambitions, brand development and communication skills.
Airports have embraced social media with gusto in 2012. Joe Bates reviews some of the latest trends and developments.
Can a brand make an airport stand out from the crowd? Joe Bates talks to a handful of brand experts to find out their thoughts.
Benet Wilson finds out more about the award winning marketing and communication initiatives of North American airports.
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