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MARKETING & COMMUNICATIONS Last modified on October 3, 2013

Concessions news: The buying game

Airport World reviews some of the latest retail and F&B projects and developments across the globe.

Better buys

San Diego International Airport hopes that the opening of 16 newretail and F&B stores and the promise of more to come will helpincrease its passenger appeal. 

Arguably the standouts of the latest openings include the PGA Tour Grill,  Craft Brews on 30th Street – a bar and restaurant that celebrates San Diego’s local craft beer culture – and Gaslamp Marketplace.

A desire to introduce more ‘sense of place’ outlets and increase the range and variety of food, beverage and retail options on offer was also behind the revamp. 

San Diego County Regional Airport Authority’s president and CEO, Thella Bowens, said: “Customer satisfaction is a high priority, and these new restaurants and shops will make the traveller’s time at the airport more pleasant and enjoyable.”

When complete, the airport will host 87 restaurants and retail locations – 22 more than today. 

As a result of the upgrade, concessions employees at the airport are expected double to around 1,200 in 2014.


Transforming Toronto 

Greater Toronto Airports Authority (GTAA) is working with retail partner, Nuance, to transform the duty free shopping offering in Terminal 1 with the addition of a host of luxury brands.

High-end retailers such as Burberry, Coach, Michael Kors, Omega, Gucci, Mont Blanc and Ferragamo will feature in what Roberto Graziani, Nuance’s president and CEO, describes as a “new, innovative retail concept” are due to open by year-end.

As part of the duty free redevelopment, Nuance willdevelop more than 1,900sqm in Terminal 1, including370sqm of new space.

Pamela Griffith-Jones, GTAA’s vice president of guest and terminal services, said the overhaul will take the duty free experience to “a new level”.

“We know our guests will be excited by the high-end offerings and that a new store concept will give them the airport shopping experience they are looking for,” she enthuses.

“This is another example of how Toronto Pearson is delivering on our brand promise to provide our guests with more branded shopping options.”

According to the GTAA, the stores are being specially designed for Toronto Pearson and will incorporate global best practices focused on optimising store navigation, product visibility and in-store communications.


Coffee on the fly

Passengers passing through Denver International Airport (DIA) can now grab a coffee and bagel on the go at Colorado’s newest Einstein Bros Bagels outlet located on the east side of level six of Jeppesen Terminal. 

“As our passengers have seen over the last 12 months, we are making great progress towards a robust increase in the variety of retail, food and beverage offerings in our airport,” says Kim Day, DIA’s manager of aviation. 

“Einstein Bros Bagels is another step in that direction, and its popularity on Concourse C has demonstrated its appeal to our passengers. We are delighted to open this additional facility in the Jeppesen Terminal.”

Earlier this summer DIA expanded its retail offering with the opening of a new TAGS evolution fashion outlet near Gate B29 in Concourse B.

The gateway’s existing retail and F&B offering consists of more than 170,000 square feet inside the airport, including more than 140 locations offering an exciting culinary, fashion and retail experience. 

In 2012, the shopping and dining programme generated $281 million in gross sales and more than $49 million in revenue to the airport.


The magnificent seven

Norway’s Tromsø Airport is to take its retail and F&B offering to a new level with the opening of seven new outlets early next year. 

As well as the airport’s first ever landside shop, new arrivals will include Upper Crust, O’Learys sports bar, Caffè Ritazza,Pizza Hut Express and a Northern Lights Bar.

The concession has been awarded to existing F&B provider, SSP, which values the deal at €75 million.

“We have worked with Avinor at Tromsø for nearly 50 years, and we are very pleased that this partnership is now to move forward into another phase,” says SSP Norway’s managing director, Morten Solberg Nilsen.

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