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Marketing & Communications features - Airport World Magazine

Airport Marketing Exchange: Delivering a better airport experience via crowdsourcing ideas

Copenhagen Airport is asking travellers to send in suggestions on which shops, restaurants and other facilities should be part of the airport of the future. This is done via a new crowdsourcing portal "CPH Ideas", where people are encouraged to submit their ideas.

Airport Marketing Exchange – Improving the passenger experience

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market?

Spotlight on Gatwick’s Rebrand

Today’s airport business and the modern multi-channel environment that we live in allow airports to collaborate effectively with passengers and potential passengers on brand strategies.

Thinking differently - Warsaw Chopin

In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.

AIRPORT MARKETING EXCHANGE - THINKING DIFFERENTLY

David McMullen and Shubhodeep Pal discuss marketing innovation in the ageof the connected traveller.

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