Interbrand Germany’s managing director, Nina Oswald, considers five trends she believes will help make airports destinations in their own right and revolutionise the airport travel retail experience.
Building a stronger brand can help develop a world-class airport, writes Interbrand Cologne’s managing director, Nina Oswald.
In the spotlight: Branding
Airports: Moscow Vnukovo
Special report: Security screening
Plus: Airport design, people & UK capacity crunch
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