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OTHER ARTICLES Last modified on November 16, 2012

High flyers: The best airports named at World Routes

Airport World reveals which airports impressed the airlines with their route development focused marketing initiatives.

The world’s airlines have spoken by voting Brussels Airport the overall winner in the Routes Airport Marketing Awards.

Belgium’s capital city gateway also won the regional prize for Europe in the annual marketing excellence awards presented at Routes/UBM.

The other regional winners were Dallas/Fort Worth International Airport (Americas; Nairobi’s Jomo Kenyatta International Airport (Africa; Ekaterinburg Koltsovo International Airport (CIS category; and Singapore Changi (Asia). 

Darwin International Airport scooped the award in a new category for airports handling less than four million passengers yearly.

Leon Verhallen, head of aviation marketing at Brussels Airport was in positive spirits after the awards ceremony. “We have reached the top following our win tonight,” he said. “I don’t think we can go any higher than achieving this reward.”

Airport CEO, Arnaud Feist, added: “The credit goes to our marketing team for all the hard work they are doing 24/7. But far more important than this award, is the tangible result of their efforts: new direct routes, new airlines and increased frequencies.

“This does not only result in a larger choice of carriers and destinations for the Belgian traveller, but also in an extra added value for our economy that runs into hundreds of millions of euros and a direct and indirect employment of several thousands of jobs. “It is our guarantee for staying among the very best airports in the world, for airlines as well as passengers”.

Although failing to pick up an award, Budapest Airport’s head of route development, Patrick Bohl, admitted that he was “thrilled” with his gateway’s ‘highly commended’ ranking after experiencing a difficult year following the loss of Malév.

So far this year, Budapest Airport has welcomed seven new airlines and 13 new destinations have been added to the Hungarian capital’s route map.

Kam Jandu, Budapest Airport’s director of aviation, said: “For three consecutive years now, Budapest Airport has been rewarded for its outstanding marketing efforts, elevating us on to the agenda of many airlines who otherwise would not realise the opportunity which exists in the CEE region.

We are delighted with this commendation and thank the voting airlines for their recognition, we promise to keep up the good work.”

The World Routes Marketing Awards have grown and developed over the last 15 years and are unique within the industry because they are voted for exclusively by the airline network planning community from written submissions.

This year’s awards ceremony took place at the Yas Marina Circuit, home of the F1 Abu Dhabi Grand Prix racing circuit, during the 18th World Route Development Forum.

Roll of honour

Overall Winner
Brussels (Belgium)

Winner: Jomo Kenyatta (Kenya)
Highly Commended: Accra (Ghana)
Shortlisted: Entebbe (Uganda), Julius Nyerere (Tanzania), Mombassa (Kenya)

Americas (Over 4mppa)
Winner: Dallas/Fort Worth (USA)
Highly Commended: Seattle-Tacoma (USA)
Shortlisted: Chicago O’Hare International Airport (USA), Houston Airports (USA), Portland (USA), Southwest Florida (USA)

Asia (Over 4mppa)
Winner: Singapore Changi (Singapore)
Highly Commended: Seoul Incheon (South Korea), Melbourne (Australia), Sydney (Australia),
Shortlisted: Bangalore (India), Beijing Capital (China), Delhi (India), Mumbai (India)

Winner: Ekaterinburg Koltsovo (Russia)
Highly Commended: Moscow Sheremetyevo (Russia)
Shortlisted: Novosibirsk Tolmachevo (Russia), St Petersburg Pulkovo (Russia)

Europe (Over 4mppa)
Winner: Brussels Airport (Belgium)
Highly Commended: Budapest (Hungary), Hamburg (Germany)
Shortlisted: Amsterdam Schiphol (Holland),  Athens (Greece), Birmingham (UK),  Munich (Germany), Rome Fiumicino (Italy)

Airports under 4mppa (excluding Africa & CIS)
Winner: Darwin (Australia)
Highly Commended: Queen Beatrix (Aruba), Friedrichshafen (Germany)
Shortlisted: London City (UK), Princess Juliana (St Maarten)


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