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RETAIL/F&B Last modified on April 24, 2018

Hold the mayo!

Airport World rounds-up some of the latest travel retail and duty free developments at gateways across the globe.

Oslo Airport has come up with a novel way of feeding and entertaining passengers waiting for fights in the Schengen Area of the terminal – five food trucks serving up a variety of dishes from different corners of the globe!

Introduced under the banner of a ‘Food Truck Festival’, the five trucks serve everything from Neapolitan pizza and soft rolls with egg and bacon to mini burgers and authentic Mexican food, in addition to a host of different drinks.

“The Food Truck Festival is a concept inspired by global and Norwegian food trends,” explains the airport’s commercial manager, Per Rune Lunderby. “The festival is designed to inject an urban, vibrant atmosphere inspired by the streets of Oslo, into the airport. We’re hoping it will deliver a great experience for travellers.”

Per Christensen, managing director of concessionaire, HMSHost-Umoe F&B Company, enthuses: “We are pleased that we can offer international street food with menus that vary both in size and in price, featuring food that can be served directly from the truck.

“You can either eat in the large restaurant area on the second floor or take your food with you to the gate or onto the aircraft. The food is served in a way that makes it easy to take with you on board.”

The trucks comprise Pizza Wheel (Neapolitan pizza); Number Juan (Mexican street food); Joyride (Smoothies, salads, sandwiches and fruit); Egghead and Roasted (Rolls filled with egg, bacon, pulled pork and other meats); and Tailgate (A variety of light bites and drinks).

HoldTheMayo2

Turning to technology

Texas-based retail development company, CBI Retail Ventures, claims to have opened one of largest and most technologically advanced duty-free store in the Western Hemisphere in Terminal D at Dallas/Fort Worth International Airport (DFW).

Indeed, it claims that the new 19,000-square-foot TRG Duty Free outlet offers DFW’s visitors an “unparalleled experiential shopping environment that masterfully integrates world-class retail, exclusive high-end local brands, VIP concierge services, cutting-edge technology, and world-renowned art all in one location”.

The store comprises ‘shopping’ on the ground floor and a mezzanine level featuring an area to relax and unwind complete with comfy seating, iPads with interactive apps, and elevated work stations.

More than $2 million has been invested on dynamic digital displays, state-of-the-art control rooms and interactive technology with multi-lingual content.

While semi-circular “immersive promotional pods” are filled with floor-to-ceiling digital monitors for seamless videos, advertisements, and brand launches.

Retail offerings include the first Armani Exchange store located inside the secure space of an airport; the first Ulysse Nardin watch boutique located within a duty-free environment in a North American airport; and brands aplenty ranging from Estee Lauder, Dior, Lancôme and Prada to Paco Robanne, Gucci, Bvlgari and D&G.

“We are proud to not only have developed the largest duty free store in the western hemisphere, but also have designed a first-of-its-kind immersive store experience at DFW Airport,” said Steve Flory, chief executive officer at CBI Retail Ventures.

“The end result reflects the convergence of entertainment and retail, as well as the coming together of digital and physical experiences.

“This truly marks the pinnacle of DFW’s goal of being a world-class global super hub. It is a blend of international couture, state-of-the-art technology, and luxurious services — all while capturing the spirit and beauty of modern Texas.”

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From Russia with gifts

Travel Retail Domodedovo (TRD) has won the tender to become the exclusive duty free operator in the new International Terminal at Moscow’s Domodedovo Airport.

The concession, which starts in June 2018, will result in it operating, managing and developing around 7,000 square metres of duty free outlets in the terminal for the next seven years.

TRD, a joint venture between Gebr Heinemann and its local partner Greenway, already operates two duty free shops and three duty paid outlets at Moscow’s second biggest airport.

“Over the years, TRD has established itself as a reliable and competent duty free operator, and we will continue to expand this competence in the coming years and present a comprehensive and varied range of duty free products to passengers at Domodedovo,” explains Oleg Zhytomyrsky, director of sales for Russia/CIS at Gebr Heinemann.

“We are delighted at winning this tender, which is a great confirmation of our entrepreneurial commitment in Russia.”

When it opens, the new terminal will handle all international flights to Domodedovo allowing the existing passenger complex to operate as a domestic facility.

The contract win means that TRD plans to “gradually and significantly” increase its number of staff at the gateway.

The future duty free area will comprise a large main area of approximately 4,000sqm in the form of a walk-through shop directly behind the security checkpoint and two large areas for various fashion and accessories boutiques.

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Popping up in Hamburg

Swedish watch manufacturer, Daniel Wellington, is the new tenant of the pop-up store at Hamburg Airport.

The brand has become famous around the world for its minimalistic and elegant designs of men’s and women’s watches and will rent the 23sqm pop-store by Gate A17 for around six months.

“The collaboration allows us to present our entire range, making direct contact with our customers,” says Daniel Wellington’s retail operations manager for Germany, Felix Hilger. “We are looking forward to positive collaboration at Hamburg Airport.”

Latin rhythm

HMSHost has responded to the growing demand for Latin cuisine and high-end tequila dining across North America by introducing its own concept, La Familia, at Los Angeles and Fort Lauderdale airports in the US, with additional locations in the works.

It describes La Familia as “a vibrant cocktail bar and restaurant where travellers can sample delicious flavours from across Latin America, enjoy contemporary craft cocktails, and treat themselves to an impressive assortment of select tequilas”.

La Familia means “the family” and, as the name suggests, the restaurant invites guests in to eat in a lively environment as part of the family.

Its menu offers staples such as Baja beer battered fish and fire roasted chicken tacos to dishes such as arepas de carne asada, pork belly tamal, and arroz con pollo.

“Latin America is a wonderfully diverse region with a varied and rich culinary landscape,” says HMSHost’s executive vice president of restaurant development, Stephanie Havard.

“We created La Familia to give travellers a true taste of this diversity with a variety of flavours and on-trend regional specialities, coupled with an expansive menu of select tequilas and an edgy, art-forward design. The sights, sounds, and aromas of La Familia create a truly unique dining experience and we look forward to delighting our guests – and their senses – with this latest creation.”

Retail revamp for Montego Bay gateway

Jamaica’s Sangster International Airport is planning a major revamp of its retail offerings as part of the planned upgrade of its terminal.

Operator, MBJ Airports, has chosen The Design Solution to come up with a new look for the airport and is confident that its creative designs will appeal to passengers and boost the Montego Bay gateway’s commercial revenues.

Airport CEO, Rafael Echevarne, says: “Like most airports, we are constantly seeking the optimal commercial return on our investment in our terminals, particularly through driving retail footfall and penetration. 

“We are committed to creating an amazing experience for our passengers and are delighted that The Design Solution has created an adaptable new layout that not only drives our commercial imperatives but also delivers a unique and authentic expression of our island.”

The new 6,500sqm development is expected to be undertaken in 2018-19 and deliver an “engaging environment that is unmistakably Jamaican in spirit”.

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