It seems that pop-up retail is going upmarket following the opening of a Giorgio Armani beauty outlet at Sydney Airport and a Louis Vuitton boutique at London-Heathrow.
The Armani store, called Armani Box and opened in partnership with HEINEMANN Tax & Duty Free, features a curated edit of the Giorgio Armani make-up collection and is housed within a striking pop-up that comes complete with its own red gorilla!
Sydney Airport’s general manager for retail, Glyn Williams, said the Armani Box outlet is a highly unique pop-up concept that reinforces Sydney Airport’s retail strategy to secure one-of-a-kind experiences for passengers to enjoy.
“Having recently been one of only three locations in Asia-Pacific to showcase the Maison Christian Dior collection at T1, we’re thrilled to welcome another Australian first with the Armani Box, an exceptional concept that adds a serious level of theatre to our passenger’s journey,” he enthused.
By the time you read this story, it is highly likely that the Louis Vuitton pop-up store in London Heathrow’s Terminal 4 will be have gone, not because it wasn’t popular, but because it is due to be replaced by a new permanent store opening in November.
The 20sqm pop-up was inspired by the ‘My LV World Tour Collection’ that pays homage to Gaston-Louis Vuitton’s private collection of destination stickers.
Giant monogrammed name tags alongside stickers of famous monuments and landmarks adorned the store’s see-through façade, referencing labels from the 1930s that were originally affixed to trunks and luggage to symbolise the art of travelling and exploration.
Denver’s Great Hall
Local offerings that highlight Denver’s diverse mix of retail, coffee and F&B outlets are among the first concessions to be selected for Denver International Airport’s revamped Great Hall.
They include Jax Fish House & Oyster Bar, The Post Brewing Company, Caribou Coffee, Kabod Coffee, Denver Street Eats – a restaurant concept from Delaware North, Trugoy Group and Big Country’s Bar BQ – and retail and convenience store 5280 Market.
“Jax Fish House & Oyster Bar and The Post Brewing Company represent Denver favourites, and Denver Street Eats will provide a rotating, local chef-showcase concept, while Kabod Coffee is a great local entrepreneur story,” enthuses Ignacio Castejon, CEO of Great Hall Partners, which is spearheading the transformation of the Great Hall, essentially the area under the tents of the airport’s Jeppesen Terminal.
Hong Kong International Airport is now even more colourful and appealing following the opening of an innovative new confectionery outlet containing eight sweet shops.
SWEET DREAMS by HEINEMANN covers an 820sqm area in Terminal 1, which the duty free operator says “focuses on sweet temptations”.
Each of the eight shops, ranging in size between 57sqm and 186sqm has been designed according to an “extraordinary theme” ranging from the colourful diversity of a mysterious underwater world to the magic world of a bustling fair.
While entertainment such as 3D shows, chocolate printers, virtual reality entertainment and games for children engagement are designed to engage and delight visitors.
“We want to redefine the possibilities of presenting confectionery with our concept and create a really fun shopping ambience that inspires and captivates our customers,” enthuses Heinemann Asia Pacific’s CEO, Marvin von Plato.