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  Official magazine of ACI
Tuesday, 30 April 2013 09:50

Video wall helps lure travellers to Changi's new chocolate store

Written by  Piers Evans

A video wall featuring promotions and an interactive game is drawing travellers to a second 'So Chocolate' store at Singapore's Changi Airport.


A large-format TV display at the store displays promotions and lets customers participate in interactive Kinect gaming.

Passengers who match their body gestures with an on-screen silhouette can quality for instant prizes.

The new 150sqm So Chocolate store at Singapore Changi’s Terminal 3 is an extension of LS travel retail’s existing shop at Terminal 1.

So choc 4

To align with Terminal 3’s business passengers and long-haul transit travellers, the new store stocks local favourites alongside luxury brands such as Fauchon, Vairhona, Neuhaus and Godiva, which has its own dedicated 18sqm corner.

High-end fittings include a bank of LCD screens that feature presentations on key brands.

So choc 7

 

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