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  Official magazine of ACI

Marketing & Communication

Marc Ellams, head of passenger communications at Heathrow, talks to Steven Thompson about the gateway’s approach to social media.


Steven Thompson discovers that communicating with customers is key for Helsinki Airport as it aims to enhance its facilities and increase its appeal.


Exambela Consulting’s David Feldman argues that airport leaders may need to adapt business strategies to concentrate more on the mid-term for their gateways to thrive in an age of uncertainty.


Sponsorship, going interactive and digital signage are some of the hottest new trends in airport advertising, writes Steven Thompson.

Organisers Dr Richard Plenty and Terri Morrissey report on some of the highlights of October’s Airport Leadership and Change Management Forum in London.

Joe Bates discovers more about the leadership challenges facing airports as the industry moves forward, business models evolve and the current generation of bosses begin to retire.


An airport’s route development-focused marketing efforts are crucial to its success and the potential future prosperity of the communities they serve, writes Tony Griffin.

How do airports manage growing customer service expectations? Joanne Paternoster investigates.


Understanding passenger profiles can play a key role in an airport’s success, writes George Karamanos, Abu Dhabi Airport Company’s vice president of corporate marketing and communications.

Airports continue to introduce loyalty programmes in a bid to enhance their passenger appeal, but is the tactic working? Jessica Twentyman reports.


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