Charles Hugill takes a closer look at the current trends and innovation in the global airport advertising market.
In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market?
SimpliFlying CEO, Shashank Nigam, reflects on how social media, online engagement and other initiatives are helping airports communicate with local communities.
Brad McAllister considers how airports can solve business issues and satisfy key stakeholder needs by leveraging contemporary technology to do more with less.
They may not quite be super heroes, but airport mascots are growing in number and popularity as gateways look at increasingly innovative ways of communicating with the public, writes Robin Stone.
Airport World discovers that the Vantage Airport Group rebrand capitalises on the global view of Vancouver International Airport’s investment partner.
Today’s airport business and the modern multi-channel environment that we live in allow airports to collaborate effectively with passengers and potential passengers on brand strategies.
Why do airports need a brand? George Karamanos considers the importance of branding and the impact it can have on a gateway’s image.
SimpliFlying’s David McMullen and Shubhodeep Pal discuss the rise of airport investment in social media.
Stuart Bowden discovers more about Frankfurt Airport’s innovative ‘Great to Have You Here’ customer service programme.
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