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  Official magazine of ACI

Marketing & Communication

Today’s airport business and the modern multi-channel environment that we live in allow airports to collaborate effectively with passengers and potential passengers on brand strategies.


Why do airports need a brand? George Karamanos considers the importance of branding and the impact it can have on a gateway’s image.


SimpliFlying’s David McMullen and Shubhodeep Pal discuss the rise of airport investment in social media.


Dr Richard Plenty and Terri Morrissey reflect on the highlights and lessons learned from the third annual Airport Leadership and Change Management Forum in Bologna.


Stuart Bowden discovers more about Frankfurt Airport’s innovative ‘Great to Have You Here’ customer service programme.


In the first of a regular series of exchanges, David McMullen catches up with Przemysław Przybylski of Warsaw Chopin Airport (WAW) to exchange ideas and explain why maximising the social media potential of your airport begins with having a clear plan.


Airport World reviews some of the latest retail and F&B projects and developments across the globe.


David McMullen and Shubhodeep Pal discuss marketing innovation in the ageof the connected traveller.


ASM’s David Stroud contemplates the dawn of a new, more sophisticated era for route development that increasingly involves the use of social media.


Out of the box thinking is required to respond to changing commercial dynamics and new opportunities created by the evolving design of airport terminals, writes Alex Avery.


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