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MARKETING & COMMUNICATIONS

Monday, 28 July 2014 |

Airport Marketing Exchange: Changi's success with connected travellers

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers’ market?

Monday, 21 July 2014 |

It all ads up

Charles Hugill takes a closer look at the current trends and innovation in the global airport advertising market.

Airport Marketing Exchange – Improving the passenger experience

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market?

Sunday, 08 June 2014 |

The art of communication

SimpliFlying CEO, Shashank Nigam, reflects on how social media, online engagement and other initiatives are helping airports communicate with local communities.

Sunday, 01 June 2014 |

Shared success

Brad McAllister considers how airports can solve business issues and satisfy key stakeholder needs by leveraging contemporary technology to do more with less.

Thursday, 22 May 2014 |

Marvellous mascots

They may not quite be super heroes, but airport mascots are growing in number and popularity as gateways look at increasingly innovative ways of communicating with the public, writes Robin Stone.

Sunday, 27 April 2014 |

Brand evolution

Airport World discovers that the Vantage Airport Group rebrand capitalises on the global view of Vancouver International Airport’s investment partner.

Sunday, 06 April 2014 |

Spotlight on Gatwick’s Rebrand

Today’s airport business and the modern multi-channel environment that we live in allow airports to collaborate effectively with passengers and potential passengers on brand strategies.

Thursday, 13 March 2014 |

Adding value

Why do airports need a brand? George Karamanos considers the importance of branding and the impact it can have on a gateway’s image.

Sunday, 19 January 2014 |

AIRPORT MARKETING EXCHANGE - SCALING NEW HEIGHTS

SimpliFlying’s David McMullen and Shubhodeep Pal discuss the rise of airport investment in social media.

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