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MARKETING & COMMUNICATIONS

Monday, 20 October 2014 |

People matters - Investing in your organisation

Dr Richard Plenty and Terri Morrissey provide their thoughts on: Investing in your organisation.

Monday, 15 September 2014 |

Airport Marketing Exchange: Delivering a better airport experience via crowdsourcing ideas

Copenhagen Airport is asking travellers to send in suggestions on which shops, restaurants and other facilities should be part of the airport of the future. This is done via a new crowdsourcing portal "CPH Ideas", where people are encouraged to submit their ideas.

Monday, 28 July 2014 |

Airport Marketing Exchange: Changi's success with connected travellers

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers’ market?

Monday, 21 July 2014 |

It all ads up

Charles Hugill takes a closer look at the current trends and innovation in the global airport advertising market.

Airport Marketing Exchange – Improving the passenger experience

In this age of increased connectivity and mobility, how exactly can airports tap into the connected travellers market?

Sunday, 08 June 2014 |

The art of communication

SimpliFlying CEO, Shashank Nigam, reflects on how social media, online engagement and other initiatives are helping airports communicate with local communities.

Sunday, 01 June 2014 |

Shared success

Brad McAllister considers how airports can solve business issues and satisfy key stakeholder needs by leveraging contemporary technology to do more with less.

Thursday, 22 May 2014 |

Marvellous mascots

They may not quite be super heroes, but airport mascots are growing in number and popularity as gateways look at increasingly innovative ways of communicating with the public, writes Robin Stone.

Sunday, 27 April 2014 |

Brand evolution

Airport World discovers that the Vantage Airport Group rebrand capitalises on the global view of Vancouver International Airport’s investment partner.

Sunday, 06 April 2014 |

Spotlight on Gatwick’s Rebrand

Today’s airport business and the modern multi-channel environment that we live in allow airports to collaborate effectively with passengers and potential passengers on brand strategies.

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