A virtual vineyard has opened at Auckland International Airport until October, to welcome international passengers and Rugby World Cup 2011 fans arriving at the gateway.
Courtesy of Brancott Estate – official sponsors of the Rugby World Cup – the virtual vineyard stretches across both arrivals halls and extends onto the travelators, walls, floors and ceilings.
Meanwhile, especially for rugby fans, there is a 34-metre branded tunnel in the main arrivals hall whose carpet has been replaced with 160sqm of pitch turf.
Furthermore, the ‘experience’ also includes added extras such as crowd cheering audio on motion sensors, to help the new arrivals feel like they have already arrived at the stadium.
Quentin Job, international marketing director at Brancott Estate, said: “The aim is to bring our sponsorship of Rugby World Cup 2011 to life with an engaging and memorable experience as soon as people land in New Zealand.
“An estimated 950,000 visitors will walk through Auckland International arrivals during the World Cup from August to October – and they may well think they’ve arrived at Brancott Vineyard.”
Elsewhere, Auckland Airport has also unveiled a new sculpture at its business park.
The sculpture by Sean Crawford, features three life-size steel sheep and is called ‘The Pioneer, Maui’s bird and the Earthly Star’.
Located at Auckland Airport Business District, the sculpture will firstly be placed next to the new Formula 1 hotel, and will then be occasionally moved around over the months to simulate sheep grazing.
Peter Alexander, general manager of property at Auckland Airport, said: “It’s Auckland Airport’s aspiration to include public art into the landscape as part of our place-making strategy. Sean’s sheep sculpture is our first installation and it is a celebration of both aviation and the area’s farming history.”