China New Media Corp has officially launched the first 150sqm (1, 1614sqft) LED advertising screen at Beijing Capital International Airport.
The advertising media company launched the screen after signing a $2.8 million one-year advertising contract with Henan Dayou Energy.
Located at the intersection of terminals 1 and 2 at Beijing Capital International Airport, this 150 square-meter LED screen represents the first and largest digital screen at the gateway.
The annual traffic of Beijing International Airport is around 60mppa, of which approximately 45% will be exposed to the LED screen.
James Wang, CEO of China New Media, said: “The official launch of our LED billboard at Beijing Capital International Airport marks a significant milestone for China New Media.
“We are proud of the aesthetic design of our screen and we are pleased to have Henan Dayou as our client and partner.
“We believe that we will significantly enhance our brand name by having this high profile media space located at one of the busiest districts of Beijing, and further establish our footprint outside of our headquarters, Dalian.”