Boston Logan International Airport has launched three temporary ‘virtual’ duty free stores as a stand in at two of its terminals, while ongoing refurbishment work takes place at the permanent stores.
International Shoppes, the newly appointed duty free concessionaire at the AIRMALL at Boston Logan, has opened the virtual stores at terminals B and E to overcome the disruption caused by ongoing development work.
With the use of new technology, the ‘virtual’ duty free stores allow passengers to buy alcohol, tobacco and fragrances, which are then packaged and hand-delivered to the gate.
The stores are located in front of three barricades ranging in size from 20 to 50 feet that depict the duty free goods available for purchase.
Armed with tablet devices, staff at each virtual store can perform credit card transactions and then arrange for gate-side delivery up to 40 minutes prior to departure.
Michael Caro, vice president of AIRMALL Boston, said: “The virtual stores are a perfect example of the level of passenger engagement that travellers can expect.
“They are typically seen in other parts of the world such Europe and Asia, but while International Shoppes undertakes the task of updating and refreshing the permanent units here in Boston, they are ensuring that passengers can still purchase top-shelf duty free merchandise virtually since actual space is limited.”
Based in New York, International Shoppes became the new duty free operator for the AIRMALL at Boston Logan on January 1, 2012.
AIRMALL Boston currently manages and develops the retail concessions programme for Boston Logan International Airport in terminals B and E, which represents a total of 90,000sqft of retail concession space.
Scott Halpern, vice president of International Shoppes, “At International Shoppes, we realise that accessibility and convenience are the keys to customer satisfaction, and that is particularly true during a transitional phase.
“We’re working closely with vendors such as William Grant and Sons, a liquor distributor, to transform what was a barricade into a revenue-generating operation that focuses on travellers’ needs while we work to provide new and more exciting stores.”
The permanent duty free units are expected to open later this year.