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NEWS Last modified on June 21, 2012

Denver goes digital to tap into advertising revenue

Denver's Jeppesen Terminal Denver's Jeppesen Terminal
More than 120 flat screen televisions will be installed at Denver International Airport as part of a “first-of-its-kind” digital advertising programme.

More than 120 flat screen televisions will be installed at Denver International Airport as part of a “first-of-its-kind” digital advertising programme.

Clear Channel Airports will install the LCD screens, which will include 70-inch freestanding displays throughout level six of Jeppesen Terminal.

Six overhead ultra-thin video walls and four 26-foot high-definition video towers also make up part of Denver’s digital revolution.

The plans mean Denver International will have the greatest digital footprint of any North American airport.

“The video towers will be the largest digital displays currently planned for any U.S. Airport,” said John Ackerman, Denver International Airport’s chief commercial officer.

“Our new state-of-the-art advertising programme will give businesses the opportunity to showcase their brands in new and creative ways to more than 50 million passengers a year.”

Ackerman said the advertising income would “significantly increase non-airline revenue”.

By utilising dynamic technology throughout the airport, advertisers will realise the value of connecting with frequent business and leisure travellers.

Touchscreens that can send hotel, restaurant and other travel information to mobile devices, will also be installed in baggage claim areas.

The new digital network will have the capability to integrate airport information, weather and emergency messaging for airport passengers.

Toby Sturek, president of Clear Channel Airports, said Denver International was the first airport to “fully grasp the value of digital advertising platforms”.

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