The new flagship M&M’s store at Changi Airport has been officially opened.
The store, a partnership between Mars International Travel Retail (ITR), Focus Network Agencies (FNA) and Changi Airport Group (CAG), is the largest dedicated M&M’s store in Asia.
Based in the airport’s Terminal 2, the 256sqm shop sees Mars expand the presence of M&M’s in a standalone format.
October 2011 saw the first opening of a 40sqm M&M’s concept store at Terminal 1, with an additional 85sqm store added in Terminal 3 in January this year.
The new store opened to passengers in June and the airport said it has experienced considerable success.
The store is divided into three themed areas – holiday, travel and home.
Passengers have the opportunity to take photos with Red and Yellow M&M characters against backgrounds featuring Singapore’s famous skyline and landmarks.
For the travel theme, using a 3D luggage conveyor belt, Green and Red M&M characters feature in a mini airport setting.
Part of the store has also been designed along the theme of home comforts, with a Blue M&M character seated on a sofa for passengers to be photographed alongside.
The store also features an interactive games station where passengers are given the opportunity to play an M&M’s game.
Written by @SteveThompsonAM