One in three passengers base their travel decisions on their connecting airport, a new survey has found.
The poll, carried out at Helsinki Airport, of passengers across six countries, revealed four distinct types of traveller – fast and efficient flyers (38%; enjoyment seekers (30%; habitual travellers (18%; and safety seekers (13%).
Of the fast and efficient flyers, two out of three choose their flight connections based on the connecting airport, while 40% of habitual travellers do the same.
Connecting airports are especially important to the British, the survey found, with 43% considering the airport when planning their journey.
Finavia said the research was “of particular interest” as the company is focusing on developing Helsinki Airport to be a “smooth and desirable hub” and wants to strengthen its position as “the leading transit airport in Northern Europe”.
Ville Haapasaari, airport director of Helsinki Airport, said: “By regularly conducting surveys and studying passengers’ attitudes and habits we are able to collect valuable data which guides us in our service development.
“It is essential that we understand the needs of travellers so that we can better develop our airports and the services they offer and cater to new and growing passenger groups.”