Passengers travelling through Heathrow Airport will be able to reserve duty free purchases from the comfort of their own home – thanks to a new online shopping experience being launched by the airport.
UK travellers will also be able to have items delivered to their home, allowing them to buy items such as laptops and televisions, without the hassle of baggage.
‘Heathrow Boutique’ – a new service – allows passengers to browse and reserve products online before they arrive at the airport.
While ‘Heathrow Delivered’ enables passengers to have luxury items delivered to their home address for free.
Members for Heathrow’s loyalty programme, WorldPoints, members can benefit from this service with purchases over €370 – while non-members can use the service for items over €620.
Research shows that the delivery service will appeal particularly to customers purchasing wine or Champagne, as well as technology items, such as laptops and televisions.
An advertising campaign – designed to showcase the shopping experience at Heathrow away from London’s busy high streets – has been designed around the two services.
Nick Adderley, marketing and insight director at Heathrow, said: “December is a special time at the airport, more than any other time of the year, Christmas is the time Heathrow brings people together.
“We have done a lot of work to make every journey better for our passengers, ensuring that the spirit of Christmas touches our airport with surprises and treats for everyone.”
For more information go to www.heathrow.com/boutique
Written by @SteveThompsonAM