Photography by John Doogan
New Zealand’s Christchurch International Airport has unveiled the latest weapon in its bid to make the ‘airport experience’ memorable – interactive themed airbridges!
The initiative marks the start of a major project to give the airport an integrated visual theme based on the South Island’s stunning landscapes.
Visitors will step off international flights into themed airbridges with floor-to-ceiling images of amazing scenery like the lush West Coast bush or the golden-sand beaches of Abel Tasman National Park.
It claims that “the sensory experience” will be amplified by sounds such as bird calls from the area, and even smells of the environment, such as fresh bush air.
“We want to make Christchurch an unforgettable airport, right from the moment people step off the plane,” enthuses general manager for marketing and business development, Gareth Owen.
The initial two visual themes of the airbridges showcase the dramatic landscapes of a West Coast forest, and a beautiful beach cove in Abel Tasman National Park. The next airbridge is due to open in November and will focus on the rich-toned landscape of the MacKenzie Country.