A large-format TV display at the store displays promotions and lets customers participate in interactive Kinect gaming.
Passengers who match their body gestures with an on-screen silhouette can quality for instant prizes.
The new 150sqm So Chocolate store at Singapore Changi’s Terminal 3 is an extension of LS travel retail’s existing shop at Terminal 1.
To align with Terminal 3’s business passengers and long-haul transit travellers, the new store stocks local favourites alongside luxury brands such as Fauchon, Vairhona, Neuhaus and Godiva, which has its own dedicated 18sqm corner.
High-end fittings include a bank of LCD screens that feature presentations on key brands.