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NEWS Last modified on May 8, 2013

UK airport targets youngsters with latest customer service initiative

A UK airport is extending its customer service drive to children in an attempt to improve the airport experience for families.

Birmingham Airport is to launch “Sky Side” an interactive concept which encourages youngsters to complete a number of different challenges to work towards becoming a qualified “Sky Cadet”.


Once a family has passed through check-in, children are given a series of airport-based tasks to carry out, giuded by their “Sky Pass”.


Successful completion of the challenges will allow young passengers to enter the “Sky Zone” – an area after security containing games and activities, including touch screen tables, an interactive floor projection, a gazing station, music light beams and story-telling pods.


The airport has partnered up with entertainment company, The Business, to deliver the project.


Director of The Business, Jane Maguire, said: “The key to success for this concept is recognising that entertainment for kids is no longer just about soft-play and ball pools. 


“Sky Side will capture youngsters’ imaginations and bring entertainment into the 21st century.”


Jo Lloyd, the airport’s marketing director added: “Customer service is a key business objective for us and we know that to offer great customer service, consideration needs to be given to all passengers – young people and adults.


“We recognised that we needed to improve our family facilities and have listened to feedback from mums and dads about what they’d like to see at the airport to develop the Sky Side scheme.


“This is a unique concept designed specifically to work in our terminal for our younger passengers and we know it’ll be a hit with children and parents.”


Sky Side will launch on 15th July and will run throughout the summer months. It has created 14 summer jobs at the airport.

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