The revamp started today with the opening of 10 new and refreshed stores that included the first UK airport stores for Aspinal of London and Ernest Jones.
Harrods will also unveil a new 6,500 square foot department store focusing on fashion and accessories next month.
And an additional 12 new or refreshed retail outlets will complete the transformation of the South Terminal departure lounge later this year.
The airport claims that the upgrade to its retail offering demonstrates its commitment to delivering stores which “offer even more choice for passengers”.
The new retail space has been developed taking on board passenger feedback for a more premium and stronger mainstream offering of both national and international brands.
The new brands have also worked closely with the airport to develop a unique understanding of Gatwick’s diverse range of passengers, ensuring that the experience being offered truly reflects passengers’ needs.
Spencer Sheen, head of retail at London Gatwick, enthused: “As part of our multi-million investment programme, we have spent £21 million (€24 million) transforming the South Terminal International Departure Lounge into a state-of-the-art retail space.
“This is a huge step forward in improving the experience for our passengers and transforming Gatwick into London’s airport of choice, as well as setting the benchmark for airport retail in the UK.
“Around 93% of our passengers visit a retail outlet before boarding and 86% will make a purchase so we need to offer them the right mix of services and products – whether it’s a luxury department store, family restaurant or high street favourite.”
In addition, a strong focus has been placed on technology in the stores – including digital screens in Ernest Jones, and tablets in Dixons encouraging passengers to browse their complete range of products.
Samsung ‘info tablets’ will also be available across Gatwick from July and will be located in key dwell points throughout the airport.
Gatwick claims that this will help deliver timely, accurate and personalised shopping updates to all passengers – from opening hours to locations of shops and restaurants – which will help streamline their journey and enhance their experience.
The North Terminal retail space is also undergoing exciting changes including the recent opening of the world’s first Ted Baker accessories-only store.