Passengers at Dublin Airport are being handed Twitter-themed cupcakes this week to mark the gateway’s expanded Twitter following.
With more than 40,000 followers, the airport claims to be the sixth largest airport on the micro-blogging site.
In a recent survey of 613 airports on Twitter, Dublin Airport was ranked behind only a handful of gateways: Heathrow, Gatwick, Manchester Airport, Simon Bolivar Airport in Venezuela and London City Airport.
Dublin Airport uses Twitter for passenger information, news, customer engagement and customer service queries, said Paul O’Kane, Dublin Airport Authority (DAA) public affairs director.
“Twitter is perfect for airports – it changes the way we are perceived and allows us to communicate directly with our customers,” he told Airport World.
“We use it for giving key information to passengers, and answering customer service queries. But we can also have a bit of fun with it sometimes. For instance, if it’s been raining for a few days in Dublin, we’ll post a screen grab from a weather app for one of our sunny destinations like Malaga with the hashtag justsayin.”
Dublin Airport is currently tweeting an Irish fact every day as part of its engagement in the Gathering festival, which is encouraging people with Irish heritage or a love of Ireland to visit during 2013."
Dublin Airport’s Twitter feed was named the world’s Best Airport Twitter Feed at last year’s Moodies awards for social media in the aviation sector.
The judges described the gateway’s Twitter account as “in a league of its own” with a “strong sense of place” and “its own distinct voice.”