The store offers a wide selection of women’s jewellery collections, men’s and women’s watches, cufflinks and men’s accessories.
With 60% of London City’s passengers travelling on business and earning an average annual salary of £100,000 (€120,000), the store is expected to prove popular with those looking for luxury gifts, or personal items that represent the city.
The store is located in a prime position in the heart of the departure lounge, and features a crisp black livery, and has a bespoke velvet seating areas.
Matthew Hall, chief commercial officer at London City, says: “Links of London fits perfectly with London City as two brands that reflect the city.
“The partnership acknowledges the emotional connection that people have with London, and will therefore make for an enhanced shopping experience for our passengers.
“We are working hard behind the scenes to maximise the potential of the space available in our terminal and as a result, 2014 looks set to be an exciting year for us. I look forward to announcing further developments in the coming weeks and months.”
Links of London replaces Gassan at London City, following a competitive tender process.