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NEWS Last modified on April 10, 2014

Abu Dhabi opens new 'luxury' fragrances boutique

Abu Dhabi International Airport has joined forces with the DFS Group to open a luxury new fragrances boutique.

Simply called ‘Fragrances by DFS’, the new 2,726 square foot outlet boasts a range of fragrances from around the world, many of which are exclusively available in the Middle East.

The unveiling coincides with DFS’s Masters of Fragrances exhibition, which is taking place in Terminal 1 over the next two months. 

During this time, passengers will have the opportunity to discover and purchase one-of-a kind fragrance art pieces from various brands.

Abu Dhabi Airport Company's chief commercial officer, Mohammed Al Bulooki, enthuses: “The opening is another milestone in Abu Dhabi Airports’ commitment to redefining the passenger shopping experience within the airport."

He notes that Abu Dhabi Duty Free "maintained a steady yet significant growth momentum last year", when it reported a 13% increase in the duty free revenue and launched a rebrand.

“The new Fragrances by DFS boutique in Terminal 3 has been artistically designed across 2,726 square foot retail space similar to a luxury high street store," adds Al Bulooki.

"The products will be displayed in a way that will offer passengers a unique experience created through timeless quality design with unique character.”

ADAC claims that "highly sought out niche premium brands" from over 65 fragrance houses will be exclusively available at the new Fragrances by DFS boutique.

They include Bond No.9, Byredo, Diptyque, By Kilian, Penhaligon's, The Different Company, The Fragrance Kitchen and Xerjoff.

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