The concession has been designed to showcase a comprehensive portfolio of brands, covering the key segments in range and price architecture for fashion watches and jewellery.
Among them are designer brands Calvin Klein, Michael Kors, Emporio Armani, DKNY, Guess, Diesel and Police.
Timebox Zurich is also tailored to stage the best of Swiss-brands, with visitors given the opportunity to purchase classic Swiss favourites, as well as contemporary modern offerings.
The brands also include Certina, Victorinox, Swiss Military, Mondaine, Luminox, Hanowa, Cover, Wenger, Candino and Jowissa.
Heidi Köpple, head of retail for Zurich Airport, explains: “As Switzerland is the home market for watches, they represent one of the key products in our portfolio at Zurich Airport.
“We are very proud to have successfully opened the newly refurbished Timebox in partnership with Nuance to offer a huge variety of entry and mid-priced level watches both from international as well as Swiss-based brands to our international clientele.
“Young and innovative fashion jewellery brands complete the offer in this engaging and appealing new store.”
Karl Walter, general manager of Nuance’s operations in Switzerland says the store brings a ‘fresh range of practical and stylish products to visitors in Zurich’.