The outlet it explains is born out of the desire to offer passengers travelling through terminal 2E “a sensory and taste exploration in a unique place, symbolising French excellence”.
Moët Hennessy wanted to promote their heritage by creating a concept inspired by the desire to stand out as a guarantee of heritage and real French expertise.
The store will sell Hennessy, Dom Pérignon, Krug, Ruinart, Moët et Chandon and Veuve Clicquot, and an exclusive selection of fine wines.
Christophe Navarre, CEO of Moët Hennessy, says: “Moët Hennessy opened this store in the heart of 2E Terminal of the Paris Charles de Gaulle Airport, which roughly 8.9 million travellers pass through each year.
“This space lets us showcase our houses and the knowledge gained over a hundred years. This French way of life, has for the first time, been brought together in a store.”
The store was designed by architect Jean-Michel Wilmotte, who aimed to combine luxury, creativity, authenticity and expertise, while everything has been designed to create a 'sensory experience' for visitors.
Donatienne de Fontaines-Guillaume, managing director Global Travel Retail Moët Hennessy, comments: "It's an unrivalled treasure trove offering an exclusive selection of our French jewels created with LS travel retail and tailor-made services.
"Now passengers won't leave Paris without taking a little excellence with them from our Hennessy Champagne and Cognac houses."