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NEWS Last modified on December 9, 2014

London Luton unveils new brand identity as transformation starts

London Luton Airport has signaled the start of its £100 million (€126 million) transformation programme by unveiling what is says is a “vibrant new future focused brand identity”.

The new look it explains marks the ambition to transform it into one of the leading airports serving London and the surrounding regions.

The redevelopment works due to start in the New Year will increase capacity to 18 million passengers per year and bring about a raft of improvements.

These include a major redesign of the terminal, new shopping and eating options, development of a new executive lounge, major improvements to transport links, including better road access to the M1, new car parking facilities, a remodelled bus and coach interchange and improved rail links.

More domestic, European and international destinations will also be added to the airport’s route network.

The new identity has been designed to illustrate how the gateway is being transformed in one of the most exciting periods in its 76-year history.

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Chairman Clive Condie, says: 
“The investment from our shareholders Aena and Ardian is proving tobe transformational for LLA. Our ambition is to increase our capacity to 18 million passengers per year while putting the customer at the heart of everything we do.

“The combination of our talented executive team, led by our new CEO Nick Barton, with the commercial and operational expertise of our shareholders, gives us the perfect blend of knowledge and experience to achieve our aims."

The new design is already visible in recent interior renovations and will be rolled out across the remodeled terminal once construction work begins in the first quarter of next year.

Nick Barton, newly appointed CEO, comments: “The new brand ushers in one of the most exciting periods in our history. It symbolises our ambition to deliver a modern, friendly and convenient airport that offers the best possible experience for holidaymakers, visitors and business travellers alike."

Airport World wants to know what you think of the new logo below, and the brand identity. Leave your comments below.

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