The 301sqm store is dedicated to Louis Vuitton’s travel heritage and welcomes the modern explorer to journey through an entirely new retail concept.
The store’s opening coincides with the arrival of Louis Vuitton’s Cruise 2015 collection, which was presented in Monaco, at Place du Palais by Nicolas Ghesquiere.
Aquatic motifs abound, from cut out ‘portholes’ on navy sweaters to maritime flares to the rich embroideries depicting coral branches, this is a collection that calls to mind the Cote d’Azur, perfectly in tune with the house’s legendary roots in the Art of Traveller.
The Louis Vuitton family were avid followers of technological advances in the world of aviation, inspired by the groundbreaking achievements of pioneering pilots such as the Brazilian Alberto Santos-Dumont, Louis Bleriot, and the Wright brothers.
The Louis Vuitton Heathrow store is flanked by an articulated series of metallic striped glass ‘fins’ finished in bronzed anodized aluminum.
Inside, a considered open space makes the store’s offering of leather goods, women’s ready to wear and shoes, accessories, sunglasses, fine jewellery and watches easy to navigate.
The store also features an exterior that will boast an installation by Ange Leccia, the contemporary French painter, photographer and filmmaker whose renowned works are exhibited in international galleries and museums.
The commissioned short film, Giraglia, will also be presented on a digital screen set within the impressive six metre façade of the store, and follows a natural pattern: the Mediterranean Sea.