The report provides a snapshot of some of the ways that airports are communicating with their passengers, and details the state of play regarding Wi-Fi at airports, airports’ presences and interactions on social networks and the trends in mobile.
Social networks covered by the report include Facebook, Twitter, Google+, Instagram, YouTube, Pinterest, VK (VKontacte) and LinkedIn.
Among other things, the report also outlines the eight ways that airports use these social networks.
For the first time, the report also goes into more detail about the number of free, branded airport smartphone applications(apps) currently available to air passengers.
This includes information on the formats covered by these apps and the ways that they empower the passenger.
Olivier Jankovec, director general ACI Europe, comments: “With 164 airports now offering branded smartphone apps, the increasing dissemination of free Wi-Fi and social media channels seeing over 450,000 interactions a month, digital is now a key component of every self-respecting airport’s business strategy.
“The technologies keep evolving all the time, embrace by airport brands and supporting airports, transformation form B2B businesses to B2C businesses.
“Ultimately, digital is the enabler that allows airports to forge a direct relationship with their passengers – and that is central to achieving their key goal: making the airport experience the very best it can be.”
The digital report can be downloaded at www.aci-europe.org