The massive screen spans 12 metres and integrates state of the art, digital copy with all important flight information to maximise consumer engagement.
Airport advertising agency, Eye Airports, boldly claims that the new addition will help transform advertising at airports.
"This product offers an unparalleled platform for advertisers to inspire and strongly engage with audiences at London Stansted Airport," says Sarah Parkes, managing director of Eye Airports.
"It is one of the most advanced LED screens which, together with its size, brings optimum value to any advertising copy.”
With a second screen touching down soon, this marks the latest in Eye Airports' recently announced £8m “Redefining Airports” investment spanning London Gatwick, Manchester, Stansted, Bristol and Newcastle Airports and offering fascinating new digital opportunities for advertisers.
The project is said to be the largest investment in UK Airport advertising this decade and, according to Eye, is a massive step in the evolution of airport media.
Pivotal to the Eye Airports network, London’s Stansted Airport offers more scheduled European destinations than any other UK Airport and is currently the fastest growing major airport in the country serving over 20 million passengers each year.
The gateway is currently undergoing a significant re-development with an £80 million terminal transformation project due to be completed later this year as part of a wider £260 million investment programme.