It claims that the App will help it expand the range offered by its airport Heinemann Duty Free outlets and make shopping easier and more convenient than ever before.
The App allows users to fill in a form to book a personal shopping assistant at a location of their choice, free of charge (participating Heinemann Duty Free shops are Hamburg, Frankfurt, Cologne, Salzburg, Vienna, Budapest and Oslo).
In addition to using it to visit the Heinemann online shop, users are given the option of joining the Heinemann & Me customer motivation programme, while an integrated scanner allows shoppers to scan price labels in store as well as QR codes on advertisements.
This function, says the German duty free giant, presents users with more details on items for sale, which they can subsequently order.
Finally, the App allows people to stay up-to-date at all times by retrieving information on Heinemann Duty Free locations, new products and special offers.
“The launch of the new Heinemann app is a further service we add to the concept of Duty Free shopping,” says Markus Ettlin, marketing director at Gebr Heinemann.
“Our new services packages meet the needs of customers for flexible and mobile services while creating additional points of interaction that enable us to understand them even better.”
The App is available now for iOS devices from the Apple App Store and from Google Play for Android devices.