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NEWS Last modified on June 19, 2015

Denver International Airport launches its own TV channel

The world's newest TV channel launched at Denver International Airport this week.

Passengers at the Colorado gateway are able to watch the new station on one of 30 46-inch sceen TVs located across the terminal.

The TV schedule showcases content from local partners, giving travellers a customised, in-depth look at everything happening in Denver. 

It has been created for the airport by Clear Channel Airports (CCA), a brand division of Clear Channel Americas and subsidiary of iHeartMedia Inc.

According to the airport, the new network will provide advertisers with access to more than 53 million annual passengers travelling through DEN, the nation’s fifth-busiest airport and ClearVision’s largest market to date.   

And, for the first time, ClearVision will offer advertisers the ability to target their marketing campaigns to specific airline gatehold areas beginning with Southwest Airlines and United Airlines.

Current content partners include; CBS Denver, Visit Denver, Colorado Ski Country, Denver Zoo, Denver Museum of Nature and Science, Colorado Symphony Orchestra, Special Olympics and State of Colorado.

In 2013, CCA modernised DEN’s advertising programme with new static and digital displays. 

“DEN-TV brings Denver travellers enjoyable, compelling content that will enhance their travel experience and grow Denver International Airport’s reputation for providing great travel amenities and innovative business opportunities for advertisers," says Jon Sayer, president of Clear Channel Airports.

ClearVision is the only airport television network that links brand campaigns to a variety of content from major TV networks, including; ABC, FOX, NBC, E!, PGA Tour and many more.

Since its launch in 2012, CCA has deployed ClearVision in Louis-Armstrong New Orleans International Airport (MSY), Raleigh-Durham International (RDU), Cleveland-Hopkins International (CLE), Gerald R. Ford International Airport (GRR) and Dallas Love Field (DAL) airports.

All participating airports have leveraged the unique ability to create their own locally branded television networks, featuring premium content in both national and local news, entertainment, sports and weather.

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