Airport advertising agency, oOh!media, today launched ‘Collect & Connect TV,’ a new digital advertising network reaching flyers at airport baggage carousels across Sydney, Melbourne, Brisbane and Perth.
It offers the networked reach of 44 screens capable of full motion animation and audio content at baggage carousels across all capital city airports.
According to the company, the new screens will provide the flexibility to run high definition 15 to 60 second TVC spots in standard, widescreen or modified format, equipped with sound capabilities.
Group director of Fly!, Robbie Dery, claims that its new initiative will reach more than 70% of passengers passing through Australia's airports.
“’Collect and Connect TV’ taps into an audience that we know has an average of 12 minutes dwell time in front of screens waiting for their bags to arrive when they get off their flight," he notes.
“This new digital network entertains and engages what is essentially a captive audience with contextually relevant real time updates and interesting content intertwined with advertising opportunities.
“We are offering advertisers full TVC capability to an audience that we know is growing and where the advertising cannot be switched off."
Collect & Connect TV has launched with Roadshow Films Hunger Games: Mockingjay Part 2 release as well as ANZ.
It is currently available across six terminals: Sydney (Qantas), Melbourne (Qantas and Multi-airline), Brisbane (Qantas and Multi-airline) and Perth (Qantas).