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NEWS Last modified on February 1, 2016

JCDecaux unveils new American Airlines advertising hoarding at Heathrow

American Airlines has collaborated with JCDecaux Airport for a new year-long advertising installation at Heathrow Airport's Terminal 3. 

Situated on the exterior of the temporary Flight Connection Centre (FCC) the advert is aimed at passengers using the airline's business and first-class lounge, informing them of plans to introduce “a brand new plane every week until 2017”.

With clear sight lines through the lounge entrance windows, the prominent 33.6m wide by 4.7m high banner is unmissable to 100% of American Airlines lounge users, whilst also targeting those additional Heathrow passengers using the flight transfer transit service.AA

As well as successfully promoting the American Airlines brand, the banner gently mocks the temporary FCC structure, using the humorous message, “Apologies, this building is blocking the view of our brand new planes.”

Stephen Davis, director, global marketing strategy at American Airlines said: “This bespoke placement created in partnership with JCDecaux allows us to reinforce our key product proofpoints to loyal flyers in our Admirals Club, as well as highlight American’s $2 billion investment in the travel experience to those passengers flying other airlines.”



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