Denver Duty Free includes a 2,315-square-foot shop in the centre of the A Concourse and a 2,328-square-foot shop on the mezzanine level of the B Concourse.
A third location on Concourse C, branded as Kiehl’s and Urban Decay, is also now open. Kiehl’s and Urban Decay are initially duty-paid specialty retail stores, but could become a third duty-free/duty-paid location later on.
Domestic travellers can purchase products from the two duty-free locations, including perfume, cosmetics, watches, jewelry, accessories and confection, subject to tax.
“Denver is a growing hub for international travel, with about 2.2 million international passengers in 2015,” says Bhavesh Patel, Denver International Airport's chief revenue officer.
“We specifically set out to reimagine the duty-free experience in Denver, to help elevate the travel experience for our international passengers who are increasingly seeking this type of retail opportunity.
"We are excited that Dufry is bringing its international portfolio of experience to the Mile High City.”
Denver Duty Free will be operated by a joint venture among Dufry North America, the Hudson Group, Odd Tale Books and Wystone’s World Teas Holdings.
Odd Tale Books and Wystone’s World Teas Holdings are both certified under the federal Airport Concessions Disadvantaged Business Enterprise programme, which ensures fair competition for women- and minority-owned businesses in airport concessions.
“As a partner with DEN since 2003, we are pleased to now offer all passengers a wide range of luxury brands such as Estee Lauder, Michael Kors, Dior and Chanel. We will also feature local Denver favorites such as Stranahan’s Colorado Whiskey and Hammond’s Chocolates,” says Joseph DiDomizio, president and CEO of Hudson Group.
The new stores greatly expand the amount of square footage dedicated to duty-free shopping on the concourses, from a previous total of about 1,056 square feet to a new total of about 6,000 square feet (including the future C Concourse duty-free conversion).
The airport expects the stores to generate a combined $7.6 million in annual gross revenues and create 37 full-time and part-time jobs.