MAG has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016.
The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.
While oOh!media has secured long term rights to Brisbane Airport’s Domestic Terminal Virgin Australia area, giving the Out Of Home Company exclusive rights to what has been voted Australia’s best airport.
The agreement, which will see oOh! assume rights from the incumbent on July 1, means that it now holds exclusive advertising rights across the entire Brisbane Domestic Terminal (including the Qantas, Central and now Virgin Australia areas), the International Terminal and on Brisbane Airport Corporation’s 2700 hectares of land.
Andrew Brodie, Brisbane Airport Corporation's general manager for aviation and retail management, notes that the decision to appoint oOh! was based on the shared vision both companies have for continued innovation in delivering products that aligned with its commitment to a quality passenger experience.
“At Brisbane Airport, we are committed to providing travellers with the best airport service standards – as demonstrated by being named the Best Airport (Australia/Pacific) in the 2016 Skytrax World Airport Awards," says Brodie.
“We had received a number of strong proposals from the Out Of Home industry, but oOh! has demonstrated to us over the years that its audience led approach and digital innovation is well aligned to our customer-centric commitment.”
oOh! group durector of Fly, Robbie Dery, says: “Out Of Home media in airports gives brands an unmissable presence among the high-spend travel audience in an environment where they are more likely to engage with the advertising around them.
“We have invested significantly to expand that engagement beyond just rolling out digital screens, by building our offering around enhancing the passenger experience to deliver deeper and more meaningful engagement.
“We look forward to expanding our world leading innovation – supported by our digital, content and data strategy – throughout Brisbane Airport in the coming months, to help advertisers connect with all of the more than 22.8 million passengers who travel through the airport each year.
Back in the UK, Mark Schofield, head of advertising at MAG, says: “We are very happy to be working with Primesight to deliver our OOH advertising.
"Its ideas are ambitious and innovative and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones with Primesight’s expert help.”