Dubbed The Halo in Melbourne and The Boss in Sydney, the full motion screens have been installed in high dwell-time locations to maximise audience engagement.
The Halo is an Australian-first cylindrical digital banner hanging prominently in the centre of the busy 1200-seat dining and shopping precinct in the new T4 terminal at Melbourne’s Tullamarine Airport.
At just 2.5mm thick, the 360 degree, 18m LED screen features five times smaller pitch than industry average, giving it the highest quality display in Australia.
The Halo features a “sound shower,” comprising seven speakers, and will show a mixture of specialised advertising content for its rounded display, as well as terminal information, news, and social content.
oOh! has also continued to invest in its assets at Sydney Airport with The Boss; the first full motion external airport screen in Australia.
Situated next to the taxi rank outside the Sydney’s T3 QANTAS terminal, The Boss’s full motion 8.3m by 2.2m screen offers advertisers the opportunity to engage with a guaranteed mass audience.
oOh!’s group director - fly, Robbie Dery, says: “In our airport environments we are constantly finding innovative ways to impact and enhance the flyer experience to ensure we continue to be the leader in the industry globally.”
“Both screens were strategically designed to create unmissable spectacles. Winning the Melbourne Airport T4 advertising contract presented us with an opportunity to create a focal point seen by all passengers travelling through the terminal.
“The Boss is one of a kind. It’s situated in a key location that sees close to one million passengers a month, and engages a large audience where dwell time can be up to 12 minutes.
“There’s really nothing like the opportunity The Boss delivers for advertisers that want to capture the hard to reach flyer audience.”