The promotion uses the latest oculus rift technology to transport shoppers for a 90 second tour of the distillery and a detailed look at the unique, vapour infusion single fold distillation process that is said to give Bombay Sapphire its unique London Dry flavour profile.
Terminal 5's Connect Experience space is managed by JCDecaux Airports.
As part of the promotion, World Duty Free retail ambassadors are on hand to offer handcrafted tasting experiences with a choice of gin concoctions.
In store, the brand enjoys a strong visual presence both in the gin category, with a multi-media branded wall bay, and at the temporary bar where shoppers can sample and discover ‘Your perfect gin and tonic’.
Mike Birch, managing director of Bacardi Global Travel Retail, enthuses: “Gin is enjoying an amazing renaissance today and we are proud of how Bombay Sapphire is playing its part in creating this sustained growth.
Bombay Sapphire’s global director, John Grieveson, says: “This amazing experience at Terminal 5 is designed to bring to life these core components of heritage, creativity and innovation in a powerfully engaging story-telling experience.”
Alan Sullivan, managing director of JCDecaux Airport UK, adds: “Terminal 5 is a dynamic space and we expect over 1.5 million passengers to pass within close proximity to this experiential space this month that, we know from our own research, enjoys a 98% chance of interaction.
“The location of our advertising opportunities in such close proximity to World Duty Free allows Heathrow’s discerning passengers to sample the brand in a mindset predisposed to treat themselves.”