According to CCA, the deal will provide a comprehensive digital media network throughout the airport that will "enhance the travel experience" for nearly seven million annual passengers per annum.
CCA has operated the advertising concession at GMIA since 1990.
GMIA is a medium hub airport owned and operated by Milwaukee County with non-stop flights to more than 35 cities and easy one-stop connections to over 160 cities worldwide, serving Wisconsin, northern Illinois and Chicago.
It is the only airport in Wisconsin or Illinois served by all of the major domestic airlines, located five miles from downtown Milwaukee and 50 miles from the Chicago metro area.
A recent Nielsen study shows that nearly 60% of business and leisure travellers believe that advertising in airports is an indicator of high-quality brands and products.
It also claims that more than three-quarters of leisure and business passengers say they notice airport digital ads, with over one-third of travellers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
“This new agreement helps the airport create a sense of place, generate additional revenue and keep costs low for travellers,” says Milwaukee County executive. Chris Abele.
“I am pleased that Clear Channel Outdoor Americas is helping us make visitors aware of the many national brands that call Milwaukee home.”