By Joe Bates
Warsaw Chopin’s decision to embrace social media as a key communication tool appears to be paying off, with the Polish airport now boasting more followers on Facebook than any other European gateway.
Figures released today show that Warsaw Chopin’s Facebook profile has more than 8,300 fans, outstripping the much bigger airports of Heathrow, Paris CDG and Franfurt.`
Indeed, its homepage on Facebook is the the eighth most popular in the world in terms of the number of fans.
User activity and feedback also make it one of the leading Polish fan-pages on the web.
On a global scale, only six US airports and Singapore Changi have bigger followings.
“Many airports have yet to discover Facebook’s potential to facilitate communication with customers, or they simply don’t know how to make proper use of it,” says Sylwester Puczen, Warsaw Chopin's social media specialist.
“We use this channel to provide passengers with practical information such as flight delays and cancellations or how to prepare for the journey. We also seek to develop and engage the aviation community. I think we’re doing quite a good job, too.”
According to Fan Page Trender, nearly 25% of users following the airport’s profile are active contributors – involved in discussions, submitting their own photos and materials and recommending posts to other users.
“This makes our profile alive and attractive for readers, which is exactly what we were aiming for,” adds Puczen.