Officially, VINCI bills the day-long customer service oriented event as the opportunity for "passengers and airport staff to come together and enjoy a moment".
In reality this means surprising and delighting passengers with a mix of services ranging from greeting them with a smile to assisting them with their luggage and offering free gifts.
VINCI notes that its flagship event for customer care also helps build customer loyalty and enhance its passenger services.
It says: "On Smiling Day, all airport staff, no matter their job, reach out to passengers and offer them a friendly welcome.
"In 2016, almost 132,000 passengers departing or arriving on 1,070 flights were greeted by 970 employees. The 2017 edition introduces an interactive and international concept, bringing together the teams and passengers of six different countries."
In 11 of the 35 participating airports, the welcome area will be equipped with a camera and a screen, broadcasting live the exchanges between travelers and VINCI Airports employees.
Held annually since 2012, Smiling Day embodies VINCI Airports’ desire to offer passengers a unique level of quality of service, with the goal of paying close attention to passengers’ expectations in order to offer them innovative services and make their customer experience even smoother and more pleasant.
For Cambodia Airports and all its employees, it is also an opportunity to showcase Khmer hospitality.
Éric Delobel, CEO of Cambodia Airports, says: “The Smiling Day event at Cambodia’s airports has a special flavour.
"Our staff share coffees and drinks with passengers and they leave the Kingdom with kramas offered to them as souvenirs.
"Also, staging Smiling Day when the Khmer New Year is around the corner adds an enjoyable, festive and locally-cultural twist, including traditional Khmer bands and dances performed during the event.”