The new year-round service also offers transatlantic connectivity to ten destinations across North America, including Boston, Chicago, Los Angeles, Montreal, Miami, New York, Pittsburgh, San Francisco, Toronto and Washington DC.
WOW air will operate four weekly flights on Monday, Wednesday, Friday and Sunday during the Summer season and three weekly flights during the Winter months.
And with fares starting at just €59.99 each way, the airport believes that the new service provides "excellent value for any passengers looking to explore the Land of Fire and Ice."
Speaking this morning, Niall MacCarthy, managing director of Cork Airport, said: “We are delighted to welcome WOW air to Cork, it is fantastic to see yet another new route take off ahead of the busy summer season.
“Wow is a dynamic, low cost, modern airline headed and founded by a flamboyant entrepreneur, Skúli Mogensen.
“Iceland is an amazing and unique country to visit and has become increasingly popular destination for Irish travellers. The people share a lot in common with Ireland and they have a fantastic tourism product, with sights such as the Blue Lagoon and the Golden Circle.
"We encourage people to either take two holidays in one, stopping off for a day or two in Iceland en route to the States, or alternatively, grab a coffee in the modern terminal in Reykjavik and jump on a connecting plane to one of the ten destinations”.
Commenting on the inaugural launch, Niall Gibbons, CEO of Tourism Ireland, said: “The new WOW air flight is really good news for tourism to Cork and the South Ireland.
"Not only will it help grow visitor numbers from Iceland, but this new service will also help boost tourism from North America, with connectivity from ten different cities to Cork.
"We are delighted to co-operate with WOW air and Cork Airport, to maximise the promotion of this new flight. As an island destination, the importance of convenient flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism.”
Through the airline’s innovative WOW Stopover package, travellers have the option of enjoying a break in Iceland when flying across the Atlantic to or from any of its European and North American airports.