According to the Texas gateway, the multi-million dollar project — which began with construction in September 2015 — provides an elevated experience for airport customers, enhancing efforts to make Bush airport a 5-star global air service gateway.
“With the steady growth of international travel at Bush Airport, the need to provide world-class options — offering both globally recognized brands and local brands in both retail and dining — is more important than ever,” said Houston's aviation director, Mario Diaz.
“The new programme dramatically improves the quality and variety of choices for our customers.
"We were looking for products and services that satisfied the needs, wants and desires of our passengers, and still create a sense of place that is uniquely Houston. This programme succeeds in reaching that vital goal.”
This long-term effort began with extensive planning, research and passenger surveys that provided the blueprint for the final result — a massive makeover that produced 43 new and diverse retail shopping options, 30 restaurants recognized for their variety, global flavours, and more healthful choices, and nine new coffee shops.
Global brands, local favorites, chef-inspired cuisine and fine dining have been added. The new programme includes global brands such as Chanel, Hugo Boss, iStore Boutique, MAC, The Body Shop, TUMI, Hard Rock Café and more.
Ensuring that 'Houston' feel — creating a space that embraced the unique flavor of Houston and the surrounding region — a number of local concepts are now a part of the expanded dining options. Among those are The Breakfast Klub, Cadillac Mexican Kitchen & Tequila Bar, Hubcap Grill & Beer Yard, Hugo’s Cocina, Café Adobe, Pink’s Pizza, and Tony’s Wine Cellar & Bistro.
“Dining and retail are an important part of the customer experience and are integrated into the overall operation of the airport,” said Houston Airport Systems' chief commercial officer, Ian Wadsworth.
“This new lineup of choices offers world-class products, world-class service, and a world-class feel in a city that is recognized for growth and innovation world-wide.”
United Airlines, in conjunction with master concessionaire OTG, further supported the global/local strategy with its clear customer benefits by opening the brand new C-North concourse in March.
The new concourse features five local chef-driven restaurants, including Ember with menu by James Beard-award winning chef Chris Shepherd, and upscale retail brands such as Jo Malone and Swarovski.