The outlet, opened by HMSHost and partner Denard Enterprises, is the first expansion into airports for Firehouse Subs’ non-traditional growth strategy.
The new restaurant is located in the post-security food court just beyond the security checkpoint.
HMSHost, Firehouse Subs, Jacksonville Aviation Authority (JAA), Jacksonville Aircraft Rescue and Firefighting (ARFF) Station 16, and the JAA Police Department all gathered in the food court to celebrate yesterday's grand opening.
“With this opening, we are continuing to enhance the airport’s food options with the most desired dining choices in the industry,” said HMSHost's vice president of business development, Stephen Douglas.
“In addition to great subs, the local connection Firehouse Subs has with Jacksonville makes it the perfect new dining option for the airport.”
“We couldn’t be happier that Firehouse Subs’ first airport location is in their hometown,” enthuses Steve Grossman, CEO of Jacksonville Aviation Authority.
“Firehouse and the recent opening of PGA Tour Grill highlight some of our region’s most notable brands, giving travelers a sense of place when flying through JAX.”
The celebration of this opening brings a unique piece of Firehouse Subs and JFRD history full circle.
Before opening their first restaurant, Firehouse Subs founders Chris and Robin Sorensen served as firefighters with Aircraft and Rescue Firefighting at Jacksonville International.
Firehouse Subs is also known for its commitment to saving lives through the non-profit Firehouse Subs Public Safety Foundation, which provides funding, life-saving equipment and educational opportunities to first responders and public safety organisations nationwide.
To commemorate this special connection, the Foundation awarded extrication tools worth $28,475 to Jacksonville Fire and Rescue Department, and protective equipment including body armor and tourniquets worth $21,190 to Jacksonville Aviation Authority.
“This is a milestone accomplishment for our brand, and a goal my brother Chris and I have worked hard to achieve since we opened the first Firehouse Subs restaurant nearly 23 years ago,” says Firehouse Subs co-founder Robin Sorensen.
“We’re thrilled to serve guests at our hometown airport, but most importantly, we’re proud to support through our Foundation the first responders who work daily to protect travellers’ safety."
Firehouse Subs at JAX Airport is located in the center of the airport’s food court, just past security, making it convenient to travelers in any part of the airport.