Launched at the airport today, local travel agents on board with the scheme have pledged to promote departures from Liverpool ahead of those from other airports, highlighting to the region’s holidaymakers the latest opportunities to fly from their local airport.
With a growing range of destinations bringing increased passenger numbers, LJLA claims that it has become the "faster, easier, friendlier airport of choice for passengers from across the region" and is recognised for its relaxed, hassle free environment and best in class operational performance.
A number of local travel agents including Hays, Tui, Myriad Travel, Crowne Travel and Pearl King Travel have already signed up to the ‘We sell Liverpool Airport 1st’ campaign, committing to promote departures from Liverpool to their customers ahead of flights from alternative airports.
The airport’s campaign is aimed at highlighting the convenience of flying from Liverpool, particularly for local holidaymakers.
Other benefits include on site car parking close to the terminal, average security queue times of just 5 minutes, one of the UK’s best records for on time departures, fast baggage collection times when returning home and having recently been voted the UK’s friendliest airport.
Over £5 million of passenger facility improvements have also helped to enhance the LJLA customer experience with surveys showing that positive passenger feedback is now at an all-time high, with the Airport receiving praise and winning awards both locally and nationally.
Just last month LJLA also received a good rating by the Civil Aviation Authority for the quality of assistance they provide to passengers with a disability, helping to encourage more people with a disability to fly.
Ashley Morgan, LJLA's account manager who works closely with local travel agents, commented: “We already receive tremendous support from many local travel agents and this latest campaign is aimed at reminding others of the range of benefits for their customers when they book flights and holidays for them from Liverpool John Lennon Airport.
"We firmly believe that by demonstrating this loyalty and supporting their local airport, more airlines and tour operators will choose to increase the number of departures from Liverpool in the months and years ahead.”