Bahrain Airport Company (BAC) says it awarded the contract to the French-based company following a fiercely competitive bidding process in which several of the world’s largest firms participated.
The contract signing ceremony was attended by His Excellency the Minister of Transportation and Telecommunications, Kamal bin Ahmed Mohammed, BAC chief executive officer, Mohamed Yousif Al Binfalah, and JCDecaux Middle East's CEO, Martin Sabbagh, and other high level officials.
The concession agreement, which marks the advertising giant’s first entry into the Kingdom, will be for a period of 10 years, and covers the exclusive use of advertising space within BIA’s premises, in line with the vision of the airport modernisation Pprogramme (AMP).
This includes the airport campus, forecourt and all approach roads.
JCDecaux will use more than 230 formats for the duration of the contract, introducing the modern advertising methods it has been utilizing in over 75 countries.
Kamal bin Ahmed Mohammed said: “This agreement represents a milestone in our journey to put the Kingdom’s aviation and travel experience on the map as one of the most advanced in the world.
"It will also provide additional sources of income that will help finance and sustain the AMP, an initiative that will elevate the Kingdom’s economic status substantially."