Beginning April 1, it will take over day-to-day management operations of T5’s retail programme and will be responsible for managing all shopping and dining areas.
Fraport USA and JetBlue will collaborate on further enhancing the range of shops and restaurants, including a diverse lineup of unique and local New York-inspired offerings.
“New York is our home and T5 is a reflection of who we are,” said Marty St George, JetBlue's executive vice president for commercial and planning.
“We look forward to working with Fraport USA to further enhance the experience for our customers travelling through our state-of-the art home at T5.
"For nearly a decade, our customers have told us how much they enjoy their experience at T5 and even comeearly to shop, have a great meal or get some work done with free Wi-Fi.
"This experience will get even better withFraport’s innovative approach and in-depth expertise focused on delivering a world-class experience.”
Fraport USA's president and CEO, Ben Zandi, says: “We will be working closely with JetBlue to take the passenger experience at JFK to the next level.
“Our master plan will provide a best-in-class airport experience reflective of New York’s vibrant culture and JetBlue’s position as one of the most respected and innovative airlines in the industry.”
Renowned for its innovative approach, Fraport USA (formerly Airmall) was the first to launch street pricing and branded airport retail programmes in the US, creating the foundation for modern American airport concession development.