Fraport USA took over the day-to-day management operations of T5's retail programme earlier this month and is now responsible for managing all shopping and dining areas.
It claims that it will work closely with JetBlue on further enhancing the range of shops and restaurants, including a diverse lineup of unique and local New York-inspired offerings.
"New York is our home and T5 is a reflection of who we are," says Marty St George, JetBlue's executive vice president, commercial and planning.
"We look forward to working with Fraport USA to further enhance the experience for our customers traveling through our state-of-the art home at T5.
"For nearly a decade, our customers have told us how much they enjoy their experience at T5 and even come early to shop, have a great meal or get some work done with free Wi-Fi.
"This experience will get even better with Fraport's innovative approach and in-depth expertise focused on delivering a world-class experience."
While Fraport USA's president and CEO, Ben Zandi, enthuses: "Fraport USA will be working closely with JetBlue to take the passenger experience at JFK to the next level.
"Our master plan will provide a best-in-class airport experience reflective of New York's vibrant culture and JetBlue's position as one of the most respected and innovative airlines in the industry."
Renowned for its innovative approach, Fraport USA (formerly Airmall) claims to have been the first to launch street pricing and branded retail programmes at US airports.